Advertising in Korea

Pay Per Click listings are the prime real-estate of Korean search engines and directories. These search engine listings appear before the natural listings under relevant searches (often in a boxed off area at the top of the page); and are commonly the first links that potential Korean customers will see when they receive they search results.

Like all prime territory, unfortunately, these positions do not come free. PPC listings are powered by pay per click search engines. This means that every time anyone clicks on a listing in the sponsored listing section, the owner of the website pays a set amount for that click. Prices per click vary depending on the key phrases you have chosen and the ranking you want to achieve with your listings (i.e. do you require the top PPC listings or are you content with the third or fourth on the list?).

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Creating and maintaining account .

1) To create your pay per clicks, first you must research the rules and guidelines of each search engine you want to advertise in. You must compare search engine’s PPC listing packages, add start-up costs into your budgets and attempt to determine which search engines give you the better deals and where you will obtain the greatest ROI.

2) Secondly, you must take the time to set up your pay per click advertising account and determine under what key phrases you would like to be seen. This involves more research as the most obvious key phrases are almost never the most affordable; and will oftentimes not provide the greatest number of visitors to your website.

3) Third, your pay per click listings must be monitored daily in order for you to maintain your rankings. If a competitor agrees to pay more per click than you currently pay for your sponsored spot, your spot will be given to them. You must then decide to either bid more than your competitor for that spot, or bid for another spot that is cheaper.

4) Fourth, if your advertising budget changes and you decide to spend less money on sponsored PPC listings that month, you must again research key phrases and prices or you will run out of money in your accounts and your keyword listings will cease to appear at all.

To save you the headache of managing your campaign in Korean search engines, we offer this PPC campaign management plan. For fees and details please contact us and let us have as much details as possible.When contacting us please make sure you let us know about your company . Inquiries that are sent from a free email service without any information about the company is not considered serious and we might not respond.

Do you manage my ppc in korean search engines?

Yes we do.
As you might be aware it is not the technical part which is the problem but the time consuming part.
we manage your ppc in Korean search engines and send you monthly report in English.
If necessary we even optimize your site to get a higher quality score.

How do you pick my keywords?

We start by making a list of all keywords from the products or services you are offering in your website, keywords and the ones you requested. then we use a tool to show us all variations people are searching in Korean directories . If some keywords are too general or too expensive we remove them, some keywords get a lot of searches and you end up paying a lot of money without much qualified and target result.

How many times should I use my Keyword Marketing Phrase in my website?

The “Number” of times you use your Keyword Marketing Phrase in your website has nothing to do with your web page’s ranking. It is the “Percentage” of times you use your Keyword Marketing Phrase verses the number of other words you have on your web page.

There is no magic percentage number to list your Keyword Marketing Phrase on your site. If there was every web page would be using their Keyword Marketing Phrase the same number of times which would be a monopoly and have no value to the Search Engines.

I tell people to write their web page, sales presentation, or article the way they would naturally write it. Then look over it again the following day rereading what you wrote and find out where you can best use your Keyword Marketing Phrase within the general text of your web page. The closer you have your Keyword Marketing Phrase to the BEGINNING of your web page the higher your web page will be ranked in the Search Engines.

What Information do you need to run your PPC advertisement?

We need the following information from you

Monthly Budget*
How much do you plan to spend per month?

Keyword Ideas*
What specific words or phrases describe the products and services you sell?

Site Focus*
Are there any particular areas of your web site that you would like to emphasize? If so, which ones?

Special Information
Is there anything else you would like us to know to help us develop your proposal?

Geographic Regions
Enter the geographic regions in which you would like your ads displayed

Industry Information
Industry sector for your online business

Example:

Adult
Apparel / Accessories
Automobile
B2B
Computer
Computer>computer shopping-mall
Computer>Game Room
Education/Career
Education/Career>Driving Institute
Education/Career>institute for entrance exam
Education/Career>language institute
Education/Career>school
Electronics/Appliances
Finance/Insurance
Finance/Insurance>credit card
Finance/Insurance>insurance
Finance/Insurance>loan
Flower/Event
Flower/Event>flower
Food/Beverage
Game/Books/Music/Movie
Government/Organization
Health/Beauty
Health/Beauty>Anus Hospital
Health/Beauty>body care
Health/Beauty>cosmetic
Health/Beauty>Dental Surgery
Health/Beauty>Dermatology
Health/Beauty>Herb Clinic
Health/Beauty>Management for loss of hair
Health/Beauty>Obstetrics and gynecology
Health/Beauty>Ophthalmology
Health/Beauty>Plastic Surgery
Health/Beauty>Urology
Home/Personal Care
Home/Personal Care>Moving
IT/Telecom
IT/Telecom>ISP/Vendor for ISP
IT/Telecom>Portal/Internet Service
Leisure/Sports/Hobby
Others
Others>accounting service
Others>legal service
Others>patent service
Promotion Gear/Office supplies
Promotion Gear/Office supplies>Promotion Gear
Real Estate
Retail/Shopping
Retail/Shopping>Big Shopping Mall
Retail/Shopping>small & medium shopping mall
Travel/Transportation
Travel/Transportation>Pension/Hotel
Travel/Transportation>Rent Car
Travel/Transportation>travel agency
Travel/Transportation>Travel to Jeju Island
Wedding/Baby
Wedding/Baby>Wedding Consulting